Tag: Zekluu

12 Jan 2023

The window market in France

We summarise the market study commissioned by the French professional organisations SNFA, UMB-FFB, and UFME about the French window market in 2021.

It contains relevant information not only for foreign window and door manufacturers interested in the French market but may also be important to complementary industries such as glass, metal or wooden carpentry or the passive solar protection sector.

Units sold amount to 11,244,000 “frames”, up for the first time since 2015, with 12% more compared to 2019.

Key figures:

? The prevailing material, in terms of the number of frames marketed, is PVC (59%), followed by aluminium (31%) and wood (8%).

? Windows are mainly manufactured in France (88.6%) compared with imported windows (11.4%).

? Regarding the application area, 64% of the windows sold were for residential renovation, 24% for new residential construction, and the remaining 6% and 5% for non-residential renovation and new non-residential building, respectively.

? The most sold category is hinged windows (89.5%). Out of that product category, 37% consists of tilt and turn windows.

For more information on additional features, types of glass, certifications, etc., please refer to the report published by L’Union des Fabricants de Menuiseries (UFME): 


14 Dec 2022

Objet Particulier at Design Network 2022, at the Spanish Embassy in Paris

Last Dec 1st and 2nd, we joined Objet Particulier in its attendance at the Design Network 2022 event, organized at the private residence of the Spanish ambassador in Paris. 

This exclusive exhibition was hosted by ICEX and the Spanish Economic and Commercial Office, curated by the prestigious French design and architecture magazine Àvivre, with the aim of showcasing the best Spanish design to French architects and interior designers from the Contract and Residential sectors.

Objet Particulier’s sophisticated decorative panelling in straw marquetry and galuchat shone through, applied to furniture and exquisite decorative objects that were exhibited in high-quality contract environments, and recreated in the magnificent spaces of the Private Residence. 

Design Network 2022

In addition to Objet Particulier, 11 other prestigious Spanish brands in the furniture, lighting, textile, ceramics and outdoor furniture fields took part, achieving very attractive exhibition synergies that made it possible to recreate hospitality atmospheres in great detail.

The mastery and fantasy of Objet Particulier’s made-to-measure creations, from which you can see photos below, were particularly noteworthy.

The elegance and originality achieved by its Creative Director, Mamen Diego, with straw and galuchat, apparently simple materials, enhance any interior design project with which it is associated, fusing art, design and master craftsmanship.

If you want to know more about Objet Particulier or if you are looking for inspiration for your interior design project, do not hesitate to contact them by email: info@objetparticulier.com or by phone at +34 609 84 15 20.

Also participating in Design Network 2022 were: Jover+Valls, Porcelanosa, Bassols 1790, Manuel Larraga, Andreu World, Isimar, Leds C4, Mobliberica, Musola, Dressy and Onok Lighting. Congratulations to all of them!

23 Sep 2022
Hekipia en Camping Pola

Hekipia: Expertise in demanding projects.

Discover in this video the evolution of the Camping Pola project, in Tossa de Mar, on
the Costa Brava, and the challenges it has faced.

Video made for Hekipia, designer and manufacturer of Tiny Houses.

The project:
Narrow plots, all different, nestled on the steep slopes of a hill by the sea, difficult to access,
make up Cala Pola, a beautiful cove on the Costa Brava.
The challenge stated by Tematic Arquitectura, the author of the project: is to build and insert
premium bungalows in a beautiful but extremely demanding natural environment, with a
minimum ecological impact.

The Hekipia solution:
118 premium Hekipia bungalows have been mounted, using a proprietary and highly
differentiated building principle, warranty of numerous upsides:

– Transport of all cabin components in 2D:

  • Reduction of transportation costs.
  • Guaranteed access to the plots, even the most difficult ones.
  • Efficient and fast construction, even in smaller spaces.

– Environmental friendliness:

  • No foundations, owing to the use of ground anchoring screws. Construction is, thus, reversible and ensures a limited environmental footprint.
  • The transport in 2D and the assembly on site allow respecting the existing trees.

– Guaranteed landscape integration: wooden cladding, installation adapted to existing
trees, etc.

Better use of the available ground, even if limited, whatever the difficulty of the terrain
and always without foundations, for a better return on investment:

  • Construction on stilts
  • Cantilevered construction

The result:
A 5-min video that explains Hekipia’s know-how through the challenges of a demanding
and singular project, thanks to a 6-month on-site follow-up, illustrated by the contributions of
its main actors.
This video has been produced for Hekipia, designer and manufacturer of Tiny Houses, by
Zekluu Communication Architects.

For further information, please visit: www.hekipia.com

08 Jun 2022


A toast to VEGA AIXALÀ!

Their Viern 2013 won the Grand Gold Medal at the Concours Mondial de Bruxelles 2022! ?

Many congratulations to Vega, Eva and Anna for this great achievement – all their wines are sublime, but Viern is exceptional! ?

We share with you the link to their online shop: you will discover photos of their beautiful vineyards, and you will be able to order there ?

25 May 2022

How to build and grow your email marketing database

Email marketing is a cost-effective and easy-to-implement marketing technique that delivers real and measurable results. It is an excellent tool to keep your customers informed of any news or innovations. It is also the most efficient option for contacting potential customers and establishing regular communication with them, enabling the sales team to make “real” contact, at a later stage. 

In addition, planning and programming a relevant flow of messages, segmented and personalized, will be highly valuable and will allow you to better monitor and evaluate its impact.

But how do you build a quality email database? Here are some of the main elements to consider: 

Making the most of the contacts you already have

The sales department is the first source of database feeds, with the two easiest types of contacts to list:

  • Existing customers;
  • Contacts made through commercial meetings, at trade fairs and events, or responses to information requests received.

Organizing all these records in a coherent and functional way is the best way to create an effective database. Don’t forget to define the segmentation criteria that will help you target the right audiences for each message sent.

Identifying other sources of database feeds

Where and how to get new quality leads? This is the challenge.  

Evaluate both external sources and your own contact acquisition tools: we help you to define them and to design and implement lead acquisition actions, both in the Spanish market and in foreign markets.

  • Internal:

Contact forms, landing pages or pop-ups on the website, registration forms, social networks…

  • External: 

Professional online platforms, cobranded newsletters with media or sectorial publications, participation in webinars, purchase of databases, attendance at trade fairs or professional conferences, SEM campaigns…

Contact us if you would like support in lead generation.

But how can you convince potential leads to share their data?

Offer quality content, relevant to your audience: personal data is valuable and requests a valuable counterpart in return.  If you have segmented your audience, you will know what they are interested in: Samples? A white paper? A specialized catalogue? Templates? CAD files? A discount code (if you have an online shop)? A contest or giveaway? In any case, valuable content for your potential lead.

Remember that your database feeding and management strategy must comply with the General Data Protection Regulation (GDPR) legislation: it is designed to protect individuals with regard to the processing of their personal data and the movement of such data. All your contacts must have expressly agreed to receive your emails. Contact us if you wish to clean and optimize your contact list with regard to GDPR.

We already have a database, what do we do now?

  • Segment and manage your list effectively

The database is a transversal, living, constantly evolving tool that must be fed from Marketing and Sales, as well as from the Projects, After Sales or Customer Service departments. 

Not all your contacts have the same interests or the same priorities, they should therefore not receive the same messages. Segmentation is crucial to contextualize a message to make it even more valuable and, ideally, will reach the target at the right moment in their buying journey… 

“Who they are” and “what they have done” are the two most simple questions to answer in order to create a basic segmentation. “Who they are” refers to demographics such as profession, location, or position within a company. “What they have done” refers to the actions you know they have taken (on or off your website: whether they have purchased, downloaded catalogues, attended trade shows, etc.). For example, a potential customer might have downloaded a brochure, while another might have opted for a specific offer. Any email marketing system will allow you to easily segment your list and automate campaigns to be sent to your different leads at a time of your choosing.

With the right database, you will be able to send to current or potential customers specific campaigns that reward them for their loyalty as well as recommend related products (cross-selling and up-selling), communicate new projects in which your brand has participated, and technical videos with assembly tips, personalized catalogues, etc.

  • Choosing an email automation tool

Choose an email marketing tool that will help you design, send and evaluate your campaigns. Most popular email platforms include Mailchimp or Sendinblue, which are intuitive and very affordable. Other quality automation providers include Campaign Monitor, Pardot (included within Salesforce Marketing Cloud) or Constant Contact. 

It all depends on your needs and the level of resources you want to invest. 

If you prefer to outsource, contact us: we will take care of defining the content calendar with you, designing it, generating it, automating its delivery to your lists and evaluating the results.

Remember: we all have an infinite amount of data and information, but few of us exploit it fully, because of lacking time, not being organized well enough, or due to a lack of internal resources…

If you are looking to optimize your systems and organize your data, we are at your disposal: contact us here.

30 Dec 2020

Happy Holidays and Happy New Year!

We sincerely hope that these holidays allow us all to charge ourselves with positive energy and mark the beginning of a new era, more serene and optimistic. We toast to a New Year of health and hope, in which we will continue to be by your side. Happy Holidays!