With the arrival of the new year, there are news trends, new designs, and, of course, new colors. The Pantone company, whose chromatic color scale is the most well-known one in the visual arts world, has for more than 20 years presented the “Pantone Color of the Year”, an exact trend-setting color that defines product development and leaves its mark on the textile industry, industrial design, packaging, etc.
Behind the selection of this color is a rigorous process of identifying and analyzing trends and new influences. This can include the analysis of the film industry, art collections, fashion, popular travel destinations, etc. Anything goes when it comes to choosing the perfect color capable of moving anyone.
2019 will be a “coral” year, or, more specifically, Living Coral 16-1546. Vibrant, but still maintaining that bit of serenity that reminds us of sea beds, Living Coral is a tone that, according to Pantone, warmly envelops and nurtures us with the tranquility and strength to confront changes in our environment.
In response to the constant integration of technology and social media in our lives, this color seeks to be an authentic characteristic that connects with the consumer by providing the warmth it embodies.