Marketing
A digital presence, key for the future of B2B brands
Due to the uncertainty caused by the present situation, companies must take actions that not only consider how to stop current blows, but which also focus on promoting future recovery. More than ever, those with a long-term vision and the ability to adapt will be able to withstand these circumstances, although the end of the lockdown will probably not lead to immediate acceleration.
Marketing
The often-understated key points of B2B marketing
To be effective, a B2B marketing strategy must: Identify all of the actors in the business process, especially the specifiers involved. Generate opportunities and qualified business contacts (leads), in addition to building brand awareness and image Our clients’ business objectives are the starting point when we start building the most appropriate strategy for them, as […]
Architecture
Villa Cavrois, the rebirth of a project ahead of its time.
Unveiled in 1932, this masterpiece symbolizes the perfect understanding between an architect and his clients. Robert Mallet-Stevens, an innovative architect, lover of straight lines and conceptual simplicity, was hired by the Cavrois, a bourgeois couple from northern France who had heard about the architect’s previous work and who had a very clear and avant-garde vision […]
Self-Development
Ikigai: the meaning of life
Why do we exist? What do we live for? What is our purpose in life? These questions, always hard to answer, are a representation of our constant search for the meaning of life, on both a collective and individual level. Even when we’re at work, we want whatever we’re doing to be something that not […]
Events
Barcelona’s Architectural riches, Available to All.
Each year, during the last weekend of October, 48H Open House Barcelona is held in the city. This event allows you to discover the great architectural riches of the Catalan capital, for free. Moreover, the 2019 installment is a special edition, marking the 10th anniversary of the event, which remains committed to its goal of […]
Trends and design
A new year, a new color.
With the arrival of the new year, there are news trends, new designs, and, of course, new colors. The Pantone company, whose chromatic color scale is the most well-known one in the visual arts world, has for more than 20 years presented the “Pantone Color of the Year”, an exact trend-setting color that defines product […]